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On Seeing Clearly:

"The greatest thing a human soul ever does in this world is to see something and tell what it saw in a plain way.

Hundreds of people can talk for one who can think, but thousands can think for one who can see.

To see clearly is poetry, prophecy and religion - all in one."

from
Modern Painters John Ruskin, 1888

 

 

 

   

What is “Sustainable Conservation”?

From an excerpt of the award-winning New York Times writer Thomas L. Friedmann’s TV documentary: “Green, the New Red, White & Blue”. In the 90 min. TV airing on the Discovery Channel, he offers convincing arguments that not only do we have the tools to engage public economic backing and financial incentives to bring about far-reaching changes to the United States corporate sustainable environmental measures in design and construction, but that this weaning from our national oil addiction begins with each individual contribution. Are you GREEN?

Categorically we can reduce in any pre-1970 constructed building Co2 emissions by more than 40%, solely with design-specific LEED considerations. While our website is geared toward residential projects and small commercial ventures, this form of design-related environmentalism remains a global concern for all involved. Some basic conservation facts:

  • Americans, with approximately five percent of the world’s population, use over one quarter (25%) of the total world energy resources every day.
  • The full life cycle of every gallon of hi-octane gasoline, from production, transport, to consumption, inserts over 22 lbs. of Co2 into our atmosphere.
  • Our personal vehicles contribute over 25% of the total US Co2 emissions.
  • Our homes contribute to more than 20% of the total US Co2 emissions.
  • Coal-fired power plants are the single largest atmospheric polluters worldwide.
  • China will supplant the US as the single largest Co2 emitter nation by 2008.
  • The greatest conservation measure with the most far-reaching consequences is not new technological development, is not in the legislative induced, industrial sector green approaches, and is not with national corporate conservation measures.
  • The largest sustainable conservation measure is through individual contribution and behavioral modification to personal activities.
  • Measurable global climate changes are currently taking place in every biosphere. Whether or not these observed changes are reversible remains inconclusive scientifically, and is an ongoing open political debate.

I’m not a fanatical tree hugger, however if given the opportunity for a brief presentation I am very convincing about far-reaching sustainability concepts in design. As a trained architect with a long heritage from a conservationist family that dates back to the early 1920s, my father is a renown Floridian architect, Alfred Browning Parker, F.A.I.A. and my grandfather John Clayton Gifford was one of the first Doctors of Forestry in the USA and is listed among other achievements as one of the founders of the Everglades National Park. I carry this environmental consciousness with great pride and extensive consideration. Exceptional design and specific environmental concerns are inseparable to conservationist architectural services. With degrees of Bachelor of Environmental Design in Architecture, with high honors from North Carolina State University, and the graduate degree Master of Architecture from Harvard University in the late 1970’s we were educated in an ever-growing conservation movement. For the E.P.R.O.M. national environmental housing competition in 1972, one of my projects was awarded the School of Design representation entry.

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